« Getting Back in Rhythm • Main • Le Tour Fever »
July 8, 2003
Surprise! Complex Gadgets & High-Tech Lingo Confuses People
Today's tidbit link (via Hal) is to the BBC story High-tech babble baffles many, on how high tech gadgetry is baffling potential buyers out of buying.
I've always had the feeling this was true, so it's good to see a story confirming my beliefs. This is what happens when engineers and marketers promote a boatload of glitzy "features" and related buzzwords and acronyms rather than offering easy to use and simple to understand solutions.
July 8, 2003 12:14 PM | Technology | 
add to del.icio.us
Rohdesign is the site of designer Mike Rohde, who writes about design, sketching, writing, mobile computing, technology, travel, cycling, books, music and more.
