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January 17, 2009

8 Questions on Art Direction, Design & Sketchnotes

Several months ago, my friend Larry Wright asked if I'd be up for a detailed interview about design, art direction and sketchnotes. I loved the idea and agreed, responding to Larry's questions via email.

We met at the first SEED conference in 2007 and we've kept in contact since. As a developer, Larry is fascinated by design and after sitting next to me as I produced the SEED 1 sketchnotes, was curious about the sketchote process.

Here are some excerpts from the interview, first, my thoughts on art direction:

"In my view, an 'Art Director' is a designer with a 50,000 foot meta view of design projects they work on. They are involved all the way from listening to the client and stakeholders on a project, through the conception of an idea to the design, development and production the idea."

On my design process:

"Once I understand the challenge, I read my notes, and synthesize the goals for sketching. I use pencil sketches to help work out ideas that can solve the challenges I’m facing. These sketches are presented to clients with what I call “rationale notes” explaining the whys of my design concepts."

And on my sketchnotes:

"I find taking notes and sketching really reinforce what I’m capturing in my head as a speaker talks. Sketchnotes are not meant to be word-for-word stenographer notes, but interpretive. I capture what I feel is important, which makes sketchnotes personal."

The full interview: Mike Rohde - Designer, Blogger, Sketchnote Artist is available at Larry's site. Do check it out and consider following Larry Wright on Twitter!

Thanks Larry!

January 17, 2009 10:56 AM | Design | add to del.icio.us